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Freelance SEO & analytics consultant

Focusing on delivering valuable insight that solves problems, and gets results. Simple.

About me

I'm Keir Gibson and I run Pattern Theory, an optimisation and data analytics company. I have over 12 years experience across a variety of digital services, and I work with both small and large businesses focusing on SEO and Google analytics, including GA4.

I'm a traffic driving, website optimising, performance improving, data loving person. I love both the technical and creative areas of my work.

I work hard to understand your customer problems, delving into the data and insight and providing simple solutions that drive measurable results.

I work with agencies and businesses to provide a variety of services including web analytics, SEO, CRO, content strategy, data reporting, KPI measurement and more. 

All with one objective in mind: growing your business month after month.


What I do

Together we'll work to improve and optimise your website. I pride myself on great customer service and tailor my ways of working to suit your needs. Whether that's working in-house with your team, providing consultancy or filling the gaps in the services that you need.

Audience analysis
Behaviour & user flow
Marketing analysis
Competitor analysis
Content strategy
UX design
Conversion optimisation
Google analytics
Attribution modelling
KPI reporting 

Who I've worked with


What they say?

“Keir has been amazing at Code.  Not only is he a brilliant team collaborator and great fun to work with, he’s top of his field, generous with his knowledge and time, and always does the right thing.

He’s delivered on every challenge he’s ever been given at Code, proving his capability time and time again. He’s a real gem to have in your team.” 

—  Louis Georgiou, MD, Code Computerlove


Get in touch

If you are interested in any of Pattern Theory's services, or have a problem with your site you're not sure how to solve then get in touch and lets have a chat.

116 Bramhall Lane,




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