Freelance SEO & web analytics consultant

About me

I'm Keir Gibson and I run Pattern Theory, an optimisation and data analytics company. I have over 10 years experience across a variety of digital services, and I work with both small and large businesses focusing on SEO and web analytics.

I'm a traffic driving, website optimising, performance improving, data loving person. I love both the technical and creative areas of my work.

I work hard to understand your customer problems, delving into the data and insight and providing simple solutions that drive measurable results.

I work with agencies and businesses to provide a variety of services including web analytics, SEO, CRO, content strategy, data reporting, KPI measurement and more. 

All with one objective in mind: growing your business month after month.


What I do

Together we'll work to improve and optimise your website. I pride myself on great customer service and tailor my ways of working to suit your needs. Whether that's working in-house with your team, providing consultancy or filling the gaps in the services that you need.


Who I've worked with


Get in touch

If you are interested in any of Pattern Theory's services, or have a problem with your site you're not sure how to solve then get in touch and lets have a chat.

Cheadle Royal Business Park, Brooks Dr, Cheadle SK8 3TD

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